Market Research with Census Data
Date and Time
Tuesday Jun 9, 2015
9:00 AM - 12:00 PM PDT
Tuesday, June 9th
9A to Noon
Location
Carson Valley Chamber of Commerce Meeting Room 1477 Hwy 395
Fees/Admission
No charge
Contact Information
Bill Chernock
Send Email
Market Research with Census Data
Description
Why do so many businesses fail in the first few years? It’s not just about the money!
Until you clearly identify who your target market is, you will never know who your paying customers might be!
Are you proficiently using the U.S. Census Bureau’s data? This massive source of data is considered the “gold” in conducting your market research. Join us as we help you to identify your market through basic research. You will learn to gather primary and secondary data about your industry, your customer, competition and market potential. Analyze this data. This research will help you determine who is out there, ready and willing to spend money on your product or service. Once you’ve identified your target market, then you can do a market analysis!
The workshop will cover both "Demographic" census data and "Economic or Business" census data.
Learn how to use census population and business data to assess the community you are interested in. Become familiar with prepackaged narrative and demographic profiles available for areas within Nevada. Improve your skills at obtaining key demographic data in an efficient manner using the Census Bureau's data tools, especially the American FactFinder to access social, economic, housing, and demographic data for counties, cities, census tracts, zip codes in Nevada.
Economic or Business data will be highlighted from the 2012 and 2007 Economic Census, Non-Employer statistics, Survey of Business Owners (minority-, women-, veteran-owned businesses), County and Zip Code Business Patterns, and more.
This hands-on session is designed for students, researchers, government agencies, local planners, businesses, and other data users who want to research local demographic and economic trends.
Are you proficiently using the U.S. Census Bureau’s data? This massive source of data is considered the “gold” in conducting your market research. Join us as we help you to identify your market through basic research. You will learn to gather primary and secondary data about your industry, your customer, competition and market potential. Analyze this data. This research will help you determine who is out there, ready and willing to spend money on your product or service. Once you’ve identified your target market, then you can do a market analysis!
The workshop will cover both "Demographic" census data and "Economic or Business" census data.
Learn how to use census population and business data to assess the community you are interested in. Become familiar with prepackaged narrative and demographic profiles available for areas within Nevada. Improve your skills at obtaining key demographic data in an efficient manner using the Census Bureau's data tools, especially the American FactFinder to access social, economic, housing, and demographic data for counties, cities, census tracts, zip codes in Nevada.
Economic or Business data will be highlighted from the 2012 and 2007 Economic Census, Non-Employer statistics, Survey of Business Owners (minority-, women-, veteran-owned businesses), County and Zip Code Business Patterns, and more.
This hands-on session is designed for students, researchers, government agencies, local planners, businesses, and other data users who want to research local demographic and economic trends.
